Post by account_disabled on Mar 4, 2024 2:29:43 GMT -6
You probably know what SERP features are. This is any additional element on a search engine results page that adds something new to the typical format of a search result. Since these special results are taking over Google, do you know how they help or hinder your competitors? Probably not, if you don't have the right data to reach a conclusion. We just updated our Organic Search data if you want access to this type of information. Now you can see if your competition is benefiting from the SERP features they rank for and use this data to find additional growth opportunities. What's new? We've made several changes to help your site grow. Previously, SERP feature rankings and organic positions were grouped into a single row.
Now you can evaluate a site's organic positions and SF Venezuela Phone Number positions (SERP features) separately. Now you can plot: Ranking for SERP features and estimated traffic, separate from traditional organic positions. The performance of SERP features over time on a daily basis. The estimated traffic a domain receives from SERP features alone. img-semblog What SERP features do we now track? We've expanded the number of SERP features you can monitor: from 24 to 38 . Below you will find the complete list. One star means it's one of 14 new features you can track with this update. img-semblog You can see examples of all the SERP features we track on Semrush in our knowledge base. You can consult data relating to new SERP features in the following tools: Organic search . Domain Overview . Keyword Overview . Keyword Magic Tool .
Why is it important to track SERP feature data? In the past, the first page of Google had 10 blue links , and as an SEO, you had to find the most suitable keywords to reach the coveted first position. But the SERP landscape has changed so much that ranking in first position is no longer enough to attract your target audience.Kevin Indig sums up this trend well: img-semblog Google is showing more and more SERP features to help searchers. You should try to rank for all the SERP features that your target keyword triggers, right? Unfortunately it's not that simple. Ranking for a SERP feature doesn't mean you'll get more traffic . For example, look at this highlighted snippet below. There is no need to click on the result because the answer is right there.
Now you can evaluate a site's organic positions and SF Venezuela Phone Number positions (SERP features) separately. Now you can plot: Ranking for SERP features and estimated traffic, separate from traditional organic positions. The performance of SERP features over time on a daily basis. The estimated traffic a domain receives from SERP features alone. img-semblog What SERP features do we now track? We've expanded the number of SERP features you can monitor: from 24 to 38 . Below you will find the complete list. One star means it's one of 14 new features you can track with this update. img-semblog You can see examples of all the SERP features we track on Semrush in our knowledge base. You can consult data relating to new SERP features in the following tools: Organic search . Domain Overview . Keyword Overview . Keyword Magic Tool .
Why is it important to track SERP feature data? In the past, the first page of Google had 10 blue links , and as an SEO, you had to find the most suitable keywords to reach the coveted first position. But the SERP landscape has changed so much that ranking in first position is no longer enough to attract your target audience.Kevin Indig sums up this trend well: img-semblog Google is showing more and more SERP features to help searchers. You should try to rank for all the SERP features that your target keyword triggers, right? Unfortunately it's not that simple. Ranking for a SERP feature doesn't mean you'll get more traffic . For example, look at this highlighted snippet below. There is no need to click on the result because the answer is right there.