Post by account_disabled on Dec 28, 2023 2:13:03 GMT -6
You can promote your online store in various ways. One of them are paid Google Ads campaigns that help you achieve your main goal, i.e. increasing sales. Which functions and capabilities of Google Ads are worth using to promote online stores and how to do it? Learn the secrets of paid Google ads and use them to generate conversions in your store. How to create an account to create Google Ads campaigns? Google Ads is a Google advertising system that allows you to display ads for your online store in various places and online services. In order to create an advertising campaign on Google for an online store, you must first .
Registration panel in Google Ads, source: Google Define the basic WhatsApp Number List assumptions of a Google Ads advertising campaign Before creating a Google Ad campaign, you must determine: campaign goals - in the case of online stores, this will usually be to generate sales, monthly budget - Google Ads specialists recommend that the minimum budget for clicks is PLN 2,500, because a lower amount will probably not generate the conversions you want, what do you want to advertise - you can decide to advertise the online store's brand or advertise specific products (e.g. those with a high margin or those available in a short-term promotion), campaign keywords - this applies to search advertising, but determining them can also be a valuable tip for other types of campaigns; In addition to frequently searched words, it is also worth preparing a list of exclusion words, i.e. words for which we do not want to display our advertisement - a porcelain manufacturer will not want to display an advertisement for the word "oil pan".
It is worth using the Keyword Planner tool from Google to create a list of keywords; keyword matching type - whether the ad should also be displayed after entering related or similar keywords. Before creating your first campaign, you should connect your Google Ads account with your Google Analytics account - this will allow you to evaluate the effects of paid advertising in the context of other marketing activities, e.g. SEO campaigns, mailing campaigns or social media activities. Before you launch the campaign, design effective landing pages, i.e. landing pages to which users who click on the advertisement will go. The landing page may be a category of advertised products or a landing page specially prepared for a specific campaign. It should only contain the advertised products with a description, and additionally a visible call to action .
Registration panel in Google Ads, source: Google Define the basic WhatsApp Number List assumptions of a Google Ads advertising campaign Before creating a Google Ad campaign, you must determine: campaign goals - in the case of online stores, this will usually be to generate sales, monthly budget - Google Ads specialists recommend that the minimum budget for clicks is PLN 2,500, because a lower amount will probably not generate the conversions you want, what do you want to advertise - you can decide to advertise the online store's brand or advertise specific products (e.g. those with a high margin or those available in a short-term promotion), campaign keywords - this applies to search advertising, but determining them can also be a valuable tip for other types of campaigns; In addition to frequently searched words, it is also worth preparing a list of exclusion words, i.e. words for which we do not want to display our advertisement - a porcelain manufacturer will not want to display an advertisement for the word "oil pan".
It is worth using the Keyword Planner tool from Google to create a list of keywords; keyword matching type - whether the ad should also be displayed after entering related or similar keywords. Before creating your first campaign, you should connect your Google Ads account with your Google Analytics account - this will allow you to evaluate the effects of paid advertising in the context of other marketing activities, e.g. SEO campaigns, mailing campaigns or social media activities. Before you launch the campaign, design effective landing pages, i.e. landing pages to which users who click on the advertisement will go. The landing page may be a category of advertised products or a landing page specially prepared for a specific campaign. It should only contain the advertised products with a description, and additionally a visible call to action .